
Oh what a relief, and how exciting updated branding is! In 2008 we updated the branding for our Pharma and Medical Device arm, Influence Healthcare (IHC). It was a real pleasure to go through a thorough process of working with multiple designers and logo concepts to arrive at the branding for IHC. You can see it at our IHC website.
As the economy turned, and business slimmed down, and we moved toward launching a sister company, Berbunga we let our tired branding for Influence Internet live, however it was tired, and uninspiring at about 9 years old.
As the economy turned, and business slimmed down, and we moved toward launching a sister company, Berbunga we let our tired branding for Influence Internet live, however it was tired, and uninspiring at about 9 years old.
We decided that it was best to carry over the main branding from IHC and simply update the name and the color palette. This would allow anyone going to either site to immediately recognize the two divisions were joined at the hip.
We worked with Marcia Macomber at Cornucopia Creations, a strong partner of ours, to first update the branding, and then develop the business cards. The result is above! It is amazing how much better we feel about our business! An image you are proud of has a tremendous amount of power in your desire to show it off.
We worked with Marcia Macomber at Cornucopia Creations, a strong partner of ours, to first update the branding, and then develop the business cards. The result is above! It is amazing how much better we feel about our business! An image you are proud of has a tremendous amount of power in your desire to show it off.