Online Marketing: On-site Marketing

On-Site Marketing provides a variety of tools that are intended to influence visitors to:

Take the next step: Complete a contact form which can be emailed or integrated with CRM packages such as Act, Goldmine, Salesforce, Microsoft CRM, or input to a Web site database.

See more of your site: Provide suggestions and links to other pages within your site.

Come back to your site on a regular basis: This can be accomplished through Membership and Newsletter functionality.

Refer their friends to visit the site: This can be done through the website or as part of a membership functionality.

Visit landing pages: These pages allow you to direct a visitor to specific page (i.e. ww.yoursite.com/newspaper) from traditional media avenues. This allows you to generate specific pages where you can create a seamless transition from an advertisement and provide an incentive for the visitor. A landing page provides the following benefits:

• Provides an incentive to a reader to go to your website
  
• Dramatically increases the impression you make on your prospect by increasing the time they have spent thinking about your company and the amount of information they have access to
• Provide measurable statistics for each landing page.

The more time a prospect or client spends on your web site, the more likely they will be to do business with you

"When you build community, you give your readers something to belong to. The Internet is a very impersonal, and anything you can do to make your site more personal for your readers will make them want to stay."
—Third Party