Online Marketing: Search Engine Optimization (SEO)
Search Engine Optimization is both the strategy and the technology used to increase traffic to your Web site through listings on search engines such as Google, Overture and others. Without SEO (also known as Web site optimization), your Web site remains the needle in the haystack of search engine results — you lose sales opportunities to competitors with optimized Web sites.
Your Web site's visibility depends on how a search engine "ranks" your site within search results — and that determines how many prospective clients and customers find it. The combination of skillful design, carefully crafted content, relevant links, and well-placed paid advertising increase your Web site's ranking and thus its visibility. Influence Internet can help you find the best SEO strategy for your Web site and your business.
Search engine optimization relies on these features:
Design for optimization: The optimal blend of structure, organization and written content. Sites that are well organized, easily navigated and rich with content rank higher.
Meta tags: Every successful Web site has keywords and phrases, created in HTML code and invisible to site visitors. These identify the pages of a Web site to search engines. Search engines look for meta tags when searching your Web site.
Link popularity: Links to your Web site from other related Web sites. To a search engine, more links from relevant Web sites means greater popularity and that earns your Web site a higher ranking.
Tracking and analysis: The way you find out what does and does not drive traffic to your Web site. Search engines keep track of the words and terms that direct traffic to your Web site.
The bottom line, when it comes to Search Engine Optimization, it is a continual race to keep your web site up in the rankings. We have the capability and experience to continually win this race for you.
“First of all, don't let me mislead you, meta tags are not the "magic bullet" that will skyrocket your site to the top of all search page listings. They are a tool that will help improve your standings in search engines that use them. Use them with other marketing strategies to garner more page views.”