| provides
a variety of tools
that are intended to
influence visitors
to: |
| |
Complete
a contact form which
can be emailed or integrated
with CRM packages such
as Act, Goldmine, Salesforce,
Microsoft CRM, or input
to a Web site database. |
| |
Provide
suggestions and links
to other pages within
your site. |
| |
This
can be accomplished
through Membership
and Newsletter functionality. |
| |
This
can be done through
the Web site or as
part of a membership
functionality. |
| |
These
pages allow you to
direct a visitor to
specific page (i.e.
ww.yoursite.com/newspaper)
from traditional media
avenues. This allows
you to generate specific
pages where you can
create a seamless transition
from an advertisement
and provide an incentive
for the visitor. A
landing page provides
the following benefits: |
| |
• |
Provides
an incentive to a reader
to go to your Web site, |
| |
• |
Dramatically increases
the impression you make
on your prospect by increasing
the time they have spent
thinking about your company
and the amount of information
they have access to,
and |
| |
• |
Provide measurable
statistics for each landing
page. |
| The more
time a prospect or client
spends on your web site,
the more likely they
will be to do business
with you |
