Services: Internet Marketing
Monthly Special | Web Site Design | Database Development
Web Site Marketing | Web Site Management

Internet Marketing offers you opportunities to focus on reaching specific target markets. Low cost methods include Pay-Per-Click advertising campaigns. High cost methods include Banner Ads and Directories, as well as more sophisticated Pay-Per-Click campaigns.

Pay-Per-Click (PPC) Advertising is an efficient method of directing search engine traffic to your Web site. On most search engines, paid listings stand separate from search results (usually in a “Sponsored Links” area) which increases your visibility. You only pay an advertising fee when a prospective client or customer clicks on your ad. The number of "clicks" also helps you measure traffic and results. Additionally, this technology assists your Web site to be ranked at the top of search engines.

PPC Costs: Pay-per-click costs can vary and are controlled on an ongoing basis. Advertisers bid for search terms, and the highest bid gets the highest ranking. Each time someone clicks on your link, your cost is the amount you bid. And of course, if your ads don’t generate a click there is no cost, but your ad remains visible.

PPC Development: Developing a pay-per-click campaign can increase your return on investment (ROI). Since this is “advertising”, you control the search terms that your target market would use to find your product/service. Thus, you eliminate wasted fees for irrelevant terms and unproductive marketing efforts. Influence Internet will work with you and develop list of “quality” search terms that will capture the most relevant customers for your product/service. We will research and analyze which search terms would be most effectively for your business.

PPC Management: PPC Management requires an ongoing and steady effort to monitor results and adjust the campaign course. Competing businesses and new advertisers will continuously change their bidding and thus prices can fluctuate rapidly. Thus, it is important to monitor these bids and your costs. In addition, specialized reports will give you the information you need to evaluate the progress and effectiveness of your PPC campaign.

Our available services include:

• Keyword generation and optimization
  
• Text copy writing – we'll write your ads for you
  
• Bidding Strategies and Maintenance
  
• Campaign tracking and reporting

Banner Ads: These are usually animated images which are linked to the advertiser. These ads remain popular and advertisers are becoming more creative in their usage.