Services:
Advertising Integration
Monthly
Special | Web
Site Design | Database
Development
Web
Site Marketing | Web
Site Management
simply means
creating a link between
your overall marketing
efforts and driving potential
customers to your Web site.
In addition, technology
can be put in place to
monitor and measure the
origins of your web visitors.
Landing Pages - A landing
page can be added to your
Web site. This unique “page “welcomes” your
target audience with a
message that is customized
for that particular group.
Let’s consider the
following example:
Background:
Your Web site name is www.myrealtysite.com
You advertise in a magazine
called “Red Hot Realty”
Problem:
You have no idea as to
the number of people
who come to your Web
site as a result of seeing
your ad in the magazine.
Solution:
You create a special landing
page on your Web site
called www.myrealtysite.com/rhr.
This page features a
special greeting for
visitors who saw your
ad in the magazine. Also,
using tracking software,
you can measure the number
of visitors to the landing
page. This helps you
determine the effectiveness
of the advertisement
and quickly respond with
increased actions or
new messages.
Additionally, you can
encourage and offer incentives
for the visitor to go to
the Web site. The incentive
can be a white paper or
an additional discount.
This redirection to your
Web site allows you to
strengthen the offline
ad by at least an order
of magnitude.
You can create landing
pages for just about any
method of “offline” marketing
that you utilize. Thus,
integration with traditional
media such as magazines,
flyers, and business cards
takes the brief interaction
with the advertisement
and drives the viewer to
your fully enriched Web
site. Here, visitors are
likely to spend more time
and have a full library
of information about your
company. The bottom line:
You have converted a single
static impression into
a rich interactive experience,
were visitors are one step
closer to doing business
with you.
